Privacy Policy

We are committed to protecting and respecting your privacy and to ensuring we meet our obligations under the UK General Data Protection Regulation (UK GDPR), tailored by the Data Protection Act 2018.



The following policy is issued by Beaulieu Enterprises Ltd referred to as “BEL”. BEL is a private limited company, registered in England (company no. 00152186) with its registered office at John Montagu Building, Beaulieu, Hampshire, SO42 7ZN.

For the purpose of the UK GDPR, the data controller is BEL and our data protection representatives can be contacted directly here:

IT Operations Manager, John Montagu Building, Beaulieu, Hampshire, SO42 7ZN



All personal data that we collect about you will be recorded, used, and protected by us in accordance with applicable data protection legislation and this privacy policy.

  • Identity Data includes title, first name, last name, and username.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes your internet protocol (IP) address. We may collect information about your computer including, where available, your IP address, operating system and browser type for system administration and to report aggregate information to our advertisers.  This is statistical data about our users’ browsing actions and patterns and does not identify any individual.  Your IP address may also be used to diagnose problems with our server, monitor visitor traffic patterns and site usage to help us develop and improve our site further. We may also analyse which marketing activity led you to our website and resulting actions.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.



We may collect and process personal data from you as follows:

  • Directly from yourself when you complete a form, use our website, use our onsite Wi-Fi, or send us correspondence by email, letter or telephone.  This includes data when you:
    • Purchase tickets for the attraction or events
    • Purchase exhibitor packages
    • Create an account on our website, including customer, exhibitor or press accounts
    • Subscribe to our marketing
    • Enter a competition
    • Participate in a survey
    • Provide feedback on a service or experience
    • Purchase corporate hospitality or wedding packages
  • Online interactions.  This data is automatically collected when you interact with our website.  The data allows us to monitor and improve our online services.  The data is collected using cookies and server logs.  Please see our cookie policy for further details.
  • CCTV.  We operate a number of CCTV cameras across our premises and at our events.
  • Publicly available information (for example, through social media, Companies House, Charity Commission, newspapers, magazines and trade publications).



We will use your data in the following ways:

  • To meet our contractual obligations to you when you purchase attraction or event tickets either online or in person.  This includes communicating with you about your purchase both before and after your visit.
  • To meet our contractual obligations to you when you purchase exhibitor packages for an event, either online or in person.  This includes communicating with you both before and after the event.
  • To update you on any products or events linked to (or similar to) your past purchases, as well as products or events you have expressed an interest in.
  • To send, with your consent, marketing communications regarding Beaulieu products and services.  See further information below.
  • To notify you of the results of any competitions you have entered with us.
  • To keep records for accounting purposes and to process Gift Aid claims.
  • To carry out market research after your visit.
  • To respond to any correspondence you send to us.
  • To communicate with media in relation to our PR processes.



We will only send you marketing communications with your consent, requested at the point of providing your data, and based on your preferences and interests. You may update your preferences or unsubscribe by following the links on any marketing message sent to you or emailing at any time.



The National Motor Museum Trust is a registered charity (No. 1107656), which runs the National Motor Museum at Beaulieu, and relies heavily on voluntary contributions from our supporters and visitors. To assist in their fundraising, the Trust undertakes research to understand our visitors and supporters better and the extent to which they may have potential interest in and ability to support the Trust and its work.  They also conduct research to find those with a shared interest in motoring who may wish to help with their work.  Their research is conducted on the basis of “Legitimate Interest” under the terms of the UK General Data Protection Regulation (UK GDPR).

The research may include using publicly available information (for example, through social media, Companies House, Charity Commission, newspapers, magazines and trade publications).  The Trust may occasionally commission research from research specialists.

We share information with the Trust and they may conduct analysis of the information that you give to us directly (for example, payment methods, postcodes, contact details, events you have attended) in order to help with our fundraising initiatives.

The Trust also undertakes research to help them to meet their obligations to protect the charity from financial fraud and risk.

If you would prefer us not to share your information with the Trust so that they can use your data in this way, please email us at

For more information about the National Motor Museum Trust, together with their privacy statement, please visit



Please be assured that we will never sell your data to third party organisations. The nature of our business means that we work with carefully selected suppliers for services required to facilitate online purchases and staging of events. We may need to share your personal data with these third parties in relation to fulfilling our contractual obligations to you. They are obliged to keep your details securely and to only use them in relation to the service they provide to us. When they no longer need the data for the service, they will dispose of the details.


Third party service provider Purpose
The National Motor Museum Trust Processing of Gift Aid on behalf of the Trust, for marketing, volunteering, fundraising and administrative purposes.
OPAYO Europe Limited Encrypted processing of online transaction payments
Netpay Payment processing
HM Revenue & Customs Processing of Gift Aid claims
The Access Group Booking system support provider
The Alarming Company Limited CCTV monitoring and security services
Semantic Ltd Website support provider
Taylor Made Computer Solutions IT Infrastructure support provider
CPIO Accounts system software support
MJ Events Event security
A.E.C Protection Event security
Leith’s at Beaulieu Provision of catering, hospitality and wedding services at Beaulieu
Mailchimp Secure emails and newsletter broadcast platform
Visible Digital Customer visit survey platform
AMS Media Group Media buying agency
See Tickets Online ticket sales
Cloud4Wi Splash Page Provider
SmartWireless Wi-Fi Provider



We understand the concerns you may have about giving your personal details over the internet so we are rigorous about our security procedures. We use up-to-date industry procedures to protect your personal information including the encryption of payment details using SSL technology. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you via our websites.

Please be aware however that the internet is not a 100% secure medium of communication. We cannot therefore guarantee the security of any information you input on the website or send to us on the internet.



Our privacy policy does not cover the links within our site linking to other third party websites. We cannot be responsible for your protection and privacy when visiting such websites. We therefore encourage you to read the privacy statements on these websites before entering any personal information. Please refer to the liability section on the terms and conditions page for further information regarding links.



We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.



Under the data protection laws, you have the following rights in relation to your personal data.  If you wish to exercise any of them in relation to the personal data we hold about you, please contact or write to the IT Operations Manager, Beaulieu Enterprises Ltd, John Montagu Building, Beaulieu, Hampshire, SO42 7ZN.

  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
  • Right of portability – where relevant you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.
  • Right to judicial review: in the event that we refuse your request under rights of access, we will provide you with a reason as to why.



If you have any concerns or complaints regarding our data processing approach in relation to your own personal data, please contact in the first instance. Your communication will be acknowledged and then responded to within 1 month.

If you are not satisfied with the outcome you can raise your concern with the Information Commissioner’s Office. For information on how to contact them, visit



We keep our data protection notice under regular review. This privacy notice was last updated in February 2021. We may revise this policy at any time.